Data Shows 2025 Is Crypto’s Biggest Year in LATAM, But Regional Media Struggled to Keep Pace in Q1

In 2024, Latin America accounted for over $415 billion in on-chain transaction volume, making it the second-fastest-growing crypto market in the world, according to Chainalysis. 

The momentum isn’t just on-chain – it’s on the ground. In Argentina, people are using stablecoins to send money across borders and hedge against inflation. In Brazil, Bitcoin is starting to look more like a paycheck, with lawmakers even proposing a bill to allow salary payments in BTC. 

Even Forbes has called it: Latin America is fast becoming the beating heart of Web3. With crypto conferences like ETHGlobal and AIBC migrating south, VC attention turning local, and real-world use cases thriving in places like Buenos Aires and São Paulo, Web3’s future may speak less English, and more Español or Português. 

But not every part of the ecosystem is catching the current: crypto news.

Outset PR, a boutique agency specializing in data-driven organic PR strategies for crypto, blockchain, and AI, recently dropped a new Q1 2025 report that proves just that. It shows that 72.73% of Latin America’s crypto news outlets lost traffic—some even went completely dark at one point—and not only because the markets were shaky. Google’s March algorithm change did real damage, too. 

Q1 2025 LATAM crypto media performance: data sourced from Outset PR 

Crypto Six and Cliff That Follows

Out of the 55 LATAM outlets tracked by Outset PR’s analytics desk, 17 were finance and general news media that dip into crypto when it’s trending. Sure, some pull huge numbers overall, but it’s tough to tell how much of that traffic is actually there for the blockchains and not the banking tips. Just 38 sites reviewed were fully crypto-native — and that’s where things got interesting. 

Only six of them pulled in most of the attention, racking up over 4.1 million monthly visits combined. That’s nearly 70% of all crypto-specific traffic. Here’s who led the traffic charts this time around:

Most of the attention in LATAM’s crypto media still flows through a handful of familiar names, even despite their Q1 drop in visibility. If you’re not landing coverage on one of the top six, your reach might be limited (at least in terms of consistent traffic). 

But even those leaders, like CriptoNoticias or Cointelegraph Brasil, didn’t break the one million average monthly visits mark in Q1 2025. 

Vanishing Mid-Tier and Dead Zones Below

After the top six, there’s a steep drop.

The next seven outlets fall into the 130K–270K average monthly visit range. Respectable, but not at scale. Most of these saw wild swings month-to-month, especially when Google’s update hit.

Then comes the long tail:

• 24 of the 38 crypto-only sites had fewer than 91K monthly visits
• 14 of them pulled under 10K

How crypto-native traffic was spread across LATAM media in Q1 2025: data sourced from Outset PR

Some didn’t even make it to March. For example, cryptonews.com/br disappeared completely — unreachable in Brazil by the end of Q1, likely due to governmental block on sites with betting-related advertising. 

Crypto Media Visibility in LATAM Is Now a Moving Target

The data from Outset PR made one thing clear: there’s no such thing as a “safe” outlet anymore. Legacy names are slipping. Mid-tier players are all over the place. And even amid the Q1 gainers, there’s the volatility. For instance, in March, Criptonizando and Bitcoin Mexico grew 97.38% and 63.44% respectively, but only after losing 42.49% and 29.19% of their traffic in February.

Q1 2025 LATAM crypto media gainers: data sourced from Outset PR

Outset PR’s latest report treats press visibility like something fluid, not fixed. In a quarter where even triple-digit traffic rebounds often just meant a return to barely-there numbers, they zeroed in on which outlets are still reaching real LATAM readers, and which ones are just ghosts in the algorithm.

What Could Share the Next Quarter

The good news: some green shoots are showing.

March 2025 brought signs of stabilization. 24 of 55 LATAM outlets rebounded in traffic. A few names saw eye-popping growth:

• Criptoeconomia.com.br: +280.87%
• DiarioBitcoin.com: +238.49%
• 99cripto.com.br: +177.78%
• Criptotendencia.com: +110.36%

But here’s the asterisk – some of those came from a near-zero level. For instance, 99Cripto and Criptoeconomia were sub-2K visits in January. So while the growth looks impressive, the absolute reach is still small.

What might move the needle next:

• New Spanish-language arms of CoinDesk and Bitcoin.com (too fresh for Q1 analysis, but worth watching),
• Regulatory shifts in Brazil that could affect which sites stay accessible,
• Mexico’s crypto press, which remains surprisingly thin despite high adoption.

You won’t always catch shifts like this on the front page – but they’re changing how crypto gets seen in Latin America. Credit to Outset PR for actually putting the full Q1 numbers behind the conversation.